Hands

Choosing a movie on film streaming services can often be difficult due to over-saturation, resulting in endlessly scrolling through bad film generated by algorithm. Unlike many services, MUBI only select 30 great films. All picked by hand. With this in mind, how can we usher film lovers to use MUBI as their go-to film provider? Whilst technology is great for many things, it's not so great for picking films. This campaign simply celebrates the one major asset that technology lacks—hands. With nothing but a nifty scanner, printer and laptop, we showcase how films should really be picked. This project was in collaboration with Perry Rowe.

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