Fuelled by my interest in the ethics of branding something as right or wrong, my research lead me to create the concept for an exhibition featuring the most controversial art and design work of the past century. Ranging from the British Petroleum rebrand to advertising from WWF, this show allows users to brand their moral values.
The emblem was designed to create the most basic form of communication as possible. With its simple design, the emblem can simply be flipped according to the user's perspective of right or wrong, on a chosen subject area. This project aims to push the user to act on impulse and ignore the grey area between branding something as right or wrong.